The Philanthropy Outlook 2015 and 2016

About The Philanthropy Outlook

The Philanthropy Outlook predicts changes in year-to-year growth rates for philanthropic giving for the years 2015 and 2016, including overall U.S. giving and giving by individuals/households, foundations, estates and corporations. Each forecast is provided with a contextual analysis that adds dimension to our understanding of the many factors that are likely to affect giving.

Why The Philanthropy Outlook Matters

Nonprofit organizations impact us every day, whether through providing access to education, health services or the arts or through the innumerable ways in which the mission and vision of these organizations touch the lives of communities around the world. Philanthropic giving is critical to the sustainability — and ultimately critical to the impact — these nonprofits can have.

Philanthropic giving is also an essential component of the U.S. and world economy. As reported by the Giving USA 2014 Annual Report, total charitable contributions in 2013 amounted to an estimated $335.17 billion—or 2 percent of U.S. Gross Domestic Product.  In turn, more than 1.4 million U.S. nonprofits—among which two-thirds are 501(c)3 charities—generate nearly a trillion dollars each year for the U.S. economy.

Adding The Philanthropy Outlook to the existing body of research, such as the long-standing Giving USA Annual report, allows us to further our understanding of the factors at play in philanthropic giving. Forward-looking predictions along with historical data will inspire new conversations that can inform decisions and enhance our collective ability to grow philanthropic giving in the U.S.

- See more at:


Giving in Numbers: 2014 Edition

Trends in Corporate Community Engagement 

Giving in Numbers: 2015 Edition will be released in the fall of 2015.  

NEW: Analysis of the data is available now through the Giving in Numbers Brief.

Developed by CECP, in association with The Conference Board, Giving in Numbers: 2014 Edition is based on data from 261 companies, including 62 of the largest 100 companies in the Fortune 500. The sum of contributions across all respondents of the recent survey on 2013 contributions totaled more than $25 billion in cash and in-kind giving. This report not only presents a profile of corporate philanthropy and employee engagement in 2013, but also pinpoints how corporate community engagement is evolving and becoming more focused following the end of the Great Recession. This is the tenth annual report on trends in corporate giving. CECP is grateful to Newman's Own Foundation, PricewaterhouseCoopers LLP, and The Travelers Companies, Inc. for their support in making Giving in Numbers possible.  

Download the full report, Giving in Numbers: 2014 Edition » (PDF)

CSR Channels: Interesting Stats


As cause is evolving, so too are the channels in which to engage, as well as the messages to communicate. Articulating CSR efforts and tangible impact will resonate and inspire. Nearly nine-in-10 (88%) Americans want to hear about corporate social responsibility efforts, but those messages must be authentic and clear.

88% of Americans want to hear about CSR efforts

87% believes companies share positive information about their CSR efforts, but withhold negative information 

60% is confused by CSR messages

*source: 2013 Cone Communications, Social Impact Study

A worthwhile report: Giving USA 2014

Bundle – Giving USA 2014: The Annual Report on Philanthropy for the Year 2013 Digital Package with Two Free Spotlights


This special bundle includes the digital version of Giving USA 2014: The Annual Report on Philanthropy in PDF format; the Graph Pack — a deck of PowerPoint slides containing key giving data in graphic form (a $39.95 value!); Giving USA’s 2014 report Highlights as well as both the 12-page #GivingTuesday Spotlight and the 13-page Alumni Giving Spotlight.