COMMUNICATING IN NEW CHANNELS
As cause is evolving, so too are the channels in which to engage, as well as the messages to communicate. Articulating CSR efforts and tangible impact will resonate and inspire. Nearly nine-in-10 (88%) Americans want to hear about corporate social responsibility efforts, but those messages must be authentic and clear.
88% of Americans want to hear about CSR efforts
87% believes companies share positive information about their CSR efforts, but withhold negative information
60% is confused by CSR messages
*source: 2013 Cone Communications, Social Impact Study